Every business has its own goals and objectives in order to make more sales. It could be creating a new website, running radio promotions, or creating flyers to hand out door to door.
The most important part about advertising is not the material or product you promote for your business but how much you are going to receive back on your investment.
If you spend $1000 on radio promotion, it should give back $10,000 in sales. So 10x times your advertising investment, but what about the other factors?
– How long will it take to reach $10,000 in sales?
– How do you track your metrics for this promotion?
– Are they targeting your ideal customer?
Traditional Advertising, such as the ones mentioned above, don’t have a clear and direct way of achieving this. With Digital Advertising, you have real-time metrics showing you exactly how your money is being spent and who is clicking on your promotions.
Targeting your customer by location, income level, google search history, male or female, purchasing behavior, and more.
So how much should you be spending on advertising?
A rule of thumb with plastic surgery is to spend money on advertising based on the number of employees a business has, to keep them busy and to create sales.
A clinic with 1 to 2 employees should spend $3500 to $5000 USD a month.
A clinic with 3 to 5 employees should spend $5000 to $6500 USD a month.
A clinic with 5 to 7 employees should spend $6500 to $8000 USD a month.
A clinic with 7 to 10 employees should spend $8000 to $12,000 USD a month.
A clinic with 10+ employees should spend $12,000 and up a month.
This is what every clinic should be spending at least each month.