Every business wants to convert 99% percent of their leads the first time they contact them. If that was true, they wouldn’t need to have a trained sales staff to communicate and convert the lead into a sale.
Depending on how many leads your clinic receives a month, should give you an estimate of how many times a coordinator should follow up with a lead.
Most clinics have their staff working on a certain amount of leads each day. If a clinic gets 100 leads a day and has 10 sales staff, each person should have 10 new leads a day. This means 70 leads per week and 300 leads per month for each person.
Your staff can become overwhelmed with the amount of communication, from the text, phone calls & emails they have to send out each day.
Each clinic should have its own lead system, that manages all their leads and helps convert those leads with automation.
So how many times should you follow up with a lead?
Every clinic should only have their team manually following up with a lead three times, after three times they should have their system handle the rest.
For example, if a lead comes in on Monday, the coordinator should contact them on Monday, Wednesday, and Friday. After Friday, if there has been no communication back from the lead, they should place the lead in automation that their lead system should have in place.
This will place the lead in a follow-up campaign, which will set up an email campaign sending them out more information about your clinic, services, and any new promotions until they covert.
Just because they didn’t buy today, doesn’t mean they won’t buy tomorrow.