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Lorem Ipsum

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• Egestas pellentesque integer amet non ac
• Scelerisque tincidunt integer vulputate eget eget
• Sit interdum platea arcu molestie pharetra elementum dictum
• Vulputate feugiat semper hac sed rutrum

Egestas nullam tellus, sed et, scelerisque ultricies felis pellentesque in dolor consequat mauris nibh nunc lorem dictum quis sem risus, et sit sodales ante bibendum risus vitae mi egestas proin sapien pulvinar vel volutpat non justo, porttitor lectus vitae et viverra fermentum nibh purus eget dignissim ut in aliquam eu tristique est amet, congue adipiscing eleifend libero, tincidunt egestas adipiscing neque feugiat blandit magnis.

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The most important part about advertising is not the material or product you promote for your business but how much you are going to receive back on your investment.

If you spend $1000 on radio promotion, it should give back $10,000 in sales. So 10x times your advertising investment, but what about the other factors?
– How long will it take to reach $10,000 in sales?
– How do you track your metrics for this promotion?
– Are they targeting your ideal customer?

Traditional Advertising, such as the ones mentioned above, don’t have a clear and direct way of achieving this. With Digital Advertising, you have real-time metrics showing you exactly how your money is being spent and who is clicking on your promotions.

Targeting your customer by location, income level, google search history, male or female, purchasing behavior, and more.

So how much should you be spending on advertising?

A rule of thumb with plastic surgery is to spend money on advertising based on the number of employees a business has, to keep them busy and to create sales.

A clinic with 1 to 2 employees should spend $3500 to $5000 USD a month.
A clinic with 3 to 5 employees should spend $5000 to $6500 USD a month.
A clinic with 5 to 7 employees should spend $6500 to $8000 USD a month.
A clinic with 7 to 10 employees should spend $8000 to $12,000 USD a month.
A clinic with 10+ employees should spend $12,000 and up a month.

This is what every clinic should be spending at least each month.

They ensure everyone gets paid, the doctors, the medical staff, and the owners. Without them, the doctor will go to another clinic where there is work for them. They should always know their sales goals for the day, the week, or the month.

If a clinic knows they need their employees to close 10 deals a week each. They should have a written formula or a magic number for them to meet these goals. For example, the magic number could be, it takes 100 leads per week to close 10 deals over the phone. So a coordinator needs to reach out to 25 leads per day for 5 days to get to 100 communicated leads.

This is a 10 to 1 closing ratio, it’s not the best, but it is the most real ratio some clinics need to present in sales.

So how much should you pay your coordinators?

The pay should be and feel rewarding for their work in converting the lead into a sale.

Most clinics pay their employees 2 to 3 percent of the surgery. So if a surgery comes out to $10,000 they will receive a commission of $200 – $300 for that surgery.

A coordinator can easily sell 10 or more surgeries per week, giving them a great paycheck.

For clinic’s not receiving so many leads or traffic online, should pay their staff a monthly base pay, $500 a month so they feel a bit comfortable.

A clinic can also pay an extra commission for deposit collected, so a $500 deposit can give a coordinator $50 dollars from that deposit.

Provide sales training each quarter a minimum or monthly if possible, so your sales team stays at top performance.

Depending on how many leads your clinic receives a month, should give you an estimate of how many times a coordinator should follow up with a lead.

Most clinics have their staff working on a certain amount of leads each day. If a clinic gets 100 leads a day and has 10 sales staff, each person should have 10 new leads a day. This means 70 leads per week and 300 leads per month for each person.

Your staff can become overwhelmed with the amount of communication, from the text, phone calls & emails they have to send out each day.

Each clinic should have its own lead system, that manages all their leads and helps convert those leads with automation.

So how many times should you follow up with a lead?

Every clinic should only have their team manually following up with a lead three times, after three times they should have their system handle the rest.

For example, if a lead comes in on Monday, the coordinator should contact them on Monday, Wednesday, and Friday. After Friday, if there has been no communication back from the lead, they should place the lead in automation that their lead system should have in place.

This will place the lead in a follow-up campaign, which will set up an email campaign sending them out more information about your clinic, services, and any new promotions until they covert.

Just because they didn’t buy today, doesn’t mean they won’t buy tomorrow.

The new customer, 98% of the time will click on your website to find out more information.

Your website has one main goal, to convert potential customers into real customers.

This can be accomplished by educating your customer with the type of services you provide. Video testimonials of real customers sharing their experience after being at your clinic. A photo gallery of before and after photos, showing they amazing change.

The perfect way to do this is by creating your website into a landing page.

93% perfect of the traffic on the internet today, is coming from a mobile device.

This is usually a mobile phone, most websites on the internet are not set up to be mobile-friendly. Imagine being losing customers just because your website doesn’t load correctly or the pages are not converted into this new mobile device viewing.

So how fast should your website be?

Your website should be able to load within 1 to 2 seconds. Each second after that is one more customer you are losing because your website is too slow.

This could be a laundry list of things, your website hasn’t been updated, your photos are too big or your website’s hosting server is just way too slow.

Your website is like a vehicle, it needs maintenance sometimes daily or weekly depending on the amount of traffic you receive.

Just like changing the oil in your car, you must do the same for your site. Too many miles are your car and not changing the oil will destroy your vehicle. Too many visitors on your website will slow your website down, it needs the proper maintenance.

Most sites on the internet today take about 15 to 20 seconds to load, you can’t expect your customer to stay and wait for your site to load.