How Fast Should The Website Be?

Your website is the foundation of your business, it is a visual representation of yourself, your business, and your brand. The first thing a new customer will do is google your business, after that two things come up, your website and your Google business listing.

The new customer, 98% of the time will click on your website to find out more information.

Your website has one main goal, to convert potential customers into real customers.

This can be accomplished by educating your customer with the type of services you provide. Video testimonials of real customers sharing their experience after being at your clinic. A photo gallery of before and after photos, showing they amazing change.

The perfect way to do this is by creating your website into a landing page.

93% perfect of the traffic on the internet today, is coming from a mobile device.

This is usually a mobile phone, most websites on the internet are not set up to be mobile-friendly. Imagine being losing customers just because your website doesn’t load correctly or the pages are not converted into this new mobile device viewing.

So how fast should your website be?

Your website should be able to load within 1 to 2 seconds. Each second after that is one more customer you are losing because your website is too slow.

This could be a laundry list of things, your website hasn’t been updated, your photos are too big or your website’s hosting server is just way too slow.

Your website is like a vehicle, it needs maintenance sometimes daily or weekly depending on the amount of traffic you receive.

Just like changing the oil in your car, you must do the same for your site. Too many miles are your car and not changing the oil will destroy your vehicle. Too many visitors on your website will slow your website down, it needs the proper maintenance.

Most sites on the internet today take about 15 to 20 seconds to load, you can’t expect your customer to stay and wait for your site to load.